A common question asked in forums is “how to add a right sidebar to vBulletin 4″. In vbulletin 3 this could be achieved by changing the templates or installing hacks (for instance, Ultimate Side Columns. In vb4 it is way easier.
Log in to admin panel (usually in http://yoursite.com/admincp), then:
ACP > SETTINGS > OPTIONS > FORUM SIDEBAR AND BLOCK OPTIONS
Once enabled set the side you want them to appear on. Do NOT change the setting at the bottom.
Then go to:
FORUMS AND MODERATORS > FORUM BLOCK MANAGER
From there click on > ADD BLOCK and select the block type you want to use.
There are several blocks preconfigured to use and you can also build your own custom PHP/HTML/text block.